A-Frame Cafe

Arc’teryx is an outdoor performance gear innovator and retailer based in Vancouver, Canada. They have built a reputation of high quality alpine and climbing gear trusted by professionals and avid hobbyists alike, known especially for their performance in the world’s most extreme environmental conditions.

With the opening of their new flagship space, they approached me with a unique project: to create a space that can reflect their brand values and serve their community of outdoor enthusiasts.

Over the course of 10 months, I worked closely with the Store Development and Design, Brand and Marketing, Retail Operations, Finance, and Information and Technology teams to bring all elements of this space to life.